The mesmerization that a handcrafted product possess is timeless. The love and affection of an artisan is distinctively prominent in each piece he or she makes.
Handcrafted Products Are Unique
One of the most prevalent, although least quantifiable, reasons people report for choosing to purchase handcrafted goods is that they just like having something that didn’t come from a big company. The nature of handmade goods means that there are fewer of them, so whatever you’re wearing or eating or adding to your home is as unique as you are.
Work done by hand takes less energy than a mass production assembly line, which makes it more environmentally sustainable. This is particularly true if the commercial good is produced overseas and needs to be shipped a very long distance to reach the consumer.
Handcrafted Products Are Worth More
A number of experiments have shown that people value an object more highly when they are led to believe it contains an “air of authenticity,” for example, if they were told it was a work of art. This means that artisan products, be they jewelry or jam, are perceived to have more value in society.
Handcrafted Products Support a Tradition of Skilled Work
We’ve seen that supporting your local artisan is good for the community, but it’s also good for the art. As technology makes it possible to replace skilled workers with machines it’s important to keep hand- making goods a financially feasible career choice.
Handcrafted Products Make You Feel Good About Your Purchases
And if you’re like most Americans, that’s something you prioritize. A 2012 survey found that 87 percent of American consumers felt that businesses should place at least as much weight on society's interests as they do on business interests. Supporting local artisans and their eco-conscious business practices
certainly fits the bill.
Handcrafted Products Meet Your Needs Better
Often with handmade goods, you have the option of customizing your purchase. Because you’re often dealing directly with the artisans when you purchase handcrafted products, they might be open to tweaking certain aspects of the product specifically to fit your needs.
Handcrafted Products Offer a Fuller Experience
A study researching cheeses in Vermont found that consumers prefer buying “artisan” cheese because they feel it provides a fuller “sensory experience.” This is a factor of both intrinsic properties, like better taste, and extrinsic properties, like the joy of finding something you really love. Even just the knowledge
that a product was handcrafted contributed to the feeling of a better experience because there is a relatable, knowable back-story.